AERA ENERGY

With recent industry changes, Aera Energy needed a new corporate strategy, vision, purpose, value proposition and brand that would express where they were going as a company. We led a vision and strategy workshop with the highest levels of the organization, helping design a value proposition that resonated in the marketplace.

The new strategy and brand system worked so well, in August 2022, IKAV, a European investment company, announced it was buying Aera from Shell and ExxonMobil. In July 2024, California Resources Corporation completed a $2.1 billion, all-stock purchase acquisition of Aera.