CAMPING WORLD

When you’re the world’s largest RV company, your story already has scale. What Camping World needed was cohesion—a way to unify the brand experience across every touchpoint and bring their adventurous spirit into sharper focus.

SWITCH dug in, mapping communications, culture, and creative assets to uncover a territory Camping World could truly own. The insight? Adventure isn’t just what they sell—it’s who they are. We built a brand system that celebrates that truth, giving the company a consistent voice, look, and emotional spark to power their next era.

The system paired clean, bold typography with a tactile border-and-dash design language, grounded in warm, real-life photography and gradiated natural skies. Together, it brought grit and grace to every message—turning “adventure” from a product promise into a brand belief.