Downstate Donuts was founded by two restaurant industry vets with a passion for fresh food. Their team takes great pride in the deliciously wholesome potato donuts they make from scratch every day. But despite how super scrumptious their donuts are, their branding was a little bland for their taste.

After conducting thorough consumer market research—including several team taste tests—SWITCH crafted a value proposition and brand identity as fresh, eye-popping, and authentic as their potato treats.