DOWNSTATE
DONUTS

CAPABILITIES:
BRAND
CREATIVE
DESIGN
Services:
photography
branding
packaging

We didn't stop at selling donuts. We sold belief, with the help of potatoes, joy, and Chicago hustle.

Downstate Donuts came to us with a cult following and a craving for more. We gave their brand the fresh glaze it needed: bold and inviting, with a sprinkle of rebelliousness. We built a visual identity that doesn’t whisper “artisanal,” but instead shouted "best damn donut you’ve ever had." Swagger AND starch in a warm paper sleeve.

We matched a gorgeous product with packaging that could hold its own at a sneaker drop. This wasn’t a rebrand—it was a full send.

LOVED BY LOCALS. BACKED BY CRAVINGS.
Fan favorite in Chicago

THE STARCH THAT SPARKED A DONUT REVOLUTION.
Powered by potato

TURN BOLD IDEAS TO UNFAIR ADVANTAGES

Next

SPECTRUM
Explore
aera energy
Explore

MAKE
THE
SWITCH

Let's build something bold, strategic,
and unapologetically good.

Your message has been received.
A new story begins here.
Oops! Something went wrong while submitting the form.