Our team at Alight developed the One Card for one of the world’s biggest tech brands. With it, employees could access all their benefits info in one place. The only problem was they weren’t sure how to market it. That’s where SWITCH came in. We needed to make a big splash and show this was no ordinary benefits card.

To generate excitement, we gave the One Card the premium packaging treatment. When recipients got the card in the mail, they were welcomed to a graphic and modern translucent envelope to introduce a slick unboxing experience. It included a QR code for a digital experience that amped up even more excitement for all the possibilities only the One Card could offer.